Booked out business.
With leads on-tap.

What’s the secret?

Booked out business.
With leads on-tap.

What’s the secret?

“I’ve worked with other FB ads people before, but working with Bianca has been extraordinary! Her attention to ad design, copy, and audience is detailed and well-researched. She absolutely nailed my audience, right off the bat. Within one week of my campaign going live, Bianca had grown my list by 800 at an average cost per sign up of $0.62!

Morgan MacDonald

Paper Raven Books

It’s no secret

That Facebook Ads have been the key to many businesses getting booked out many times over

What you have to offer is absolutely amazing and you know it makes a big difference in your clients’ lives. You know they’d love it, if only you could tell them about it.

Facebook & Instagram ads could be your answer… but there’s just one dilemma.

You’ve tried running Facebook ads yourself, but you’re not completely sure how to get the most out of it. You’ve done courses so you technically know how to do it, but you simply don’t have the time or desire to run your own ads.

You recognise it’s not your zone of genius and you just want someone experienced to do it for you.

You know Facebook ads is the way to go to attract leads and have a booked out business…

but you don’t know how to get to most out of it by doing it yourself.
(or maybe you just don’t want to, and that’s totally ok!)

Facebook ads help my clients get booked out. Over and over.

That’s why I offer to take Facebook & Instagram advertising for lead generation off your hands so that you can focus on your booked out business

and keep being booked out with new leads

You don’t need to become an expert at something you’re not passionate about, instead leave it up to someone who eats, sleeps and dreams Facebook Ads.

You don’t need to keep up to date with Facebook’s constant changes, because let’s be honest Facebook makes changes faster than you blink your eyes.

All you need to do is sit back, let me work my magic and watch the results come in.

I created this service because I know how important getting the right leads is to having a booked out business.

I had great success for myself and am having great success for my clients.

When you work with me you’ll get worry free campaigns.

I recognise the structure of ads for service based businesses because I run one myself and have helped many clients with theirs. I know that your booked out business isn’t complete with just one campaign and that you want to invite your audience to work with you in many different ways. Facebook has so many brilliant options to get your ads in front of your dream client, so it’s only fair that you use every tool possible to do so.

That’s why I include multiple campaigns in my work.

For all campaigns options I look after your strategy, ad creation, setup and monitoring.

Client Attraction Campaigns

Where I build your foundations of client attraction, authority and affinity so that your audience is ready for the next step.

Lead Generation Campaigns

Where I craft and deploy a custom strategy to promote your offer to your ideal audience to attract new leads.

Conversion Campaigns

Where I set up ads that encourage your warm leads to take the next step and buy from you.

Everything you need for a full client schedule

Custom Strategy

Complete custom ad strategy for your client attraction and lead generation campaigns.

Pixel Audit

Ensuring the right tracking pixels are on the right pages, including standard events and custom conversion events, to track and measure your results.


Set up of both browser side and server side tracking to provide the most accurate results is vital in a post iOS14 world.

Pre-launch Review or Set Up

Reviewing your website infrastructure and sales funnel to make sure your Facebook ads will be approved.

Facebook Ads Copy

Professionally crafted copy that converts fans into leads and leads into customers.

Image Design

Loveable (and click-worthy!) images designed by our in-house graphic designer.

Audience & Targeting Set up

In-depth research into your ideal client and selection and set up of Facebook’s custom audience options.

Campaign and Ad Set Up

Setting up and managing your ad in Facebook ads manager.

Daily Monitoring

Daily hands-on tweaking and testing to get you the best results at the lowest possible cost per conversion.

Campaign Optimisation

Regular tweaks, updates and fresh creative to ensure optimal ROI. We also test continuously to keep costs down and increase returns.

Regular Communication

Regular updates via Slack, Voxer or email to ensure that you’re always across what’s happening with your campaigns.


Detailed monthly reports that show how your ads are performing in terms of ad spend, results and recommendations.

“I’ve known for a long time that Bianca is my go-to person for all things Facebook advertising and recently I finally hired her for some one-to-one coaching. I learnt SO much in a short time and loved how she could explain all the intricacies so beautifully; I also felt empowered by all the knowledge she’s gleaned from managing so many varied Facebook advertising campaigns. The only thing I regret is not having done this sooner!”

Amanda Kendle

Here’s what will happen when we work together

Step 1

Goal setting

  • You answer some questions about you, your clients and your business goals so that we get to immerse ourselves in your business before our call.
  • We get on a call and discuss your goals in real time to make sure that we both share your vision for your booked out business.
  • If we’re a good fit to work together, you’ll make a $500 non-refundable deposit to secure your place in our calendar.
  • Once we’ve received your deposit, we’ll start working on your strategy.

Step 2


  • You’ll get a welcome package with a timeline for you, so that we make sure your campaign stays on track.
  • You’ll get your own private client folder, so that we can keep all your relevant documents in one, safe place. This will be our collaborative workspace.
  • You’ll also get your own private Slack channel on our Slack account, so that we can easily communicate between teams.
  • We’ll tell you what we need from you to make it easy for you to get all your ducks in a row for your ads & stay on track. You send us everything on the list.
  • You give us feedback on all the images, ad copy & relevant launch pieces when prompted by us so that we can be sure that you’re 100% confident about how we’re appealing to your ideal clients.

Step 3


  • We’ll audit your Business Manager, your ad account, your pixel installation, CAPI set up and make sure that everything is set up for results and the best possible outcome.
  • We’ll research your ideal client and target audience so that we know exactly who you’re targeting & get only the best people on your list that are most willing to buy from you. We’ll put a list of research findings in your private client folder.  
  • We’ll write your ad copy, design your images and review your landing pages to make sure they’re supporting your ads, instead of costing you new leads.  
  • You’ll review the copy and images we have sent you and let us know what your thoughts are, so that we make sure that you’re happy with your copy and images and it speaks to your ideal client.
  • You review the target audience suggestions and let us know who you feel is your strongest audience so that we prioritise the right audience for your offer and increase your success rate.

Step 4

Ad set up

  • We will setup your campaigns and ads with precision so that we optimize them for conversion and aim for the best result possible.  
  • We share a preview of your ad with you and seek your feedback to make sure that your offer is well presented and we’re both happy with it to go live. 
  • We will schedule your ads to go live at the agreed time and monitor Facebook’s response to your ad.

Step 5


  • Each day we will monitor your ads in Ads manager so that you are getting the best results for your advertising budget.  
  • I will apply my analytical eye to your ads to read and interpret the data Facebook supplies us and if needed we will tweak your ads for better performance. 
  • Paying close attention to your ads, we will switch off what’s not working and optimise what is so that you’re not wasting any money and get the best possible conversion for your dollars.

Step 6


  • In your private client folder you will have instant access to your results, which we update frequently so that you’re always up to date with how your campaign is tracking.  
  • We’ll be in touch with you often to inform you of your ads performance so that we can troubleshoot collaboratively if needed.
  • We’ll get on a call 5 days after your ads started to discuss results so that you have an understanding of your campaign, your conversion results, your target market’s behaviour towards your ads and any lessons that may be helpful for the future.

But what you’re really getting is:

Expertise: I’ve got more than two decades of marketing experience, a certified Facebook ads manager & an expert at converting paid traffic into paying customers. I’ve made mistakes and learnt a lot along the way. I’ve had major wins and turned five figure launches into multi-six figures. Now, it’s my job to share those lessons with you.

Confidence: Facebook Ads can cause a lot of “am I doing this right” angst. My process is so thorough that you’ll have no doubt that we’ve done everything in our power to get you the best results possible.

Growth: Working with me on your Facebook Ads can triple your leads. It’s happened before & it’ll most likely happen again. Because I’m 100% committed to adding a revenue boost to your business.

Peace of mind: You don’t have to sleep with one eye on your Facebook analytics. I’ll do a daily data review & interpretation for you to constantly be tweaking & improving your ads without you having to even think about it.

Ease: Facebook ads are hard. There’s so many nuances to consider. But I’ll take all of that strategy & implementation off your hands. With my help, you’ll have more time to focus on what you do best, without having to worry about your ads.

What kind of results can I expect?


There is no guarantee when it comes to Facebook & Instagram ads (and question anyone who tells you there is!) but here are some of the results we have had in working with clients.

But aren’t Facebook ads a risk and a gamble?

How do I know I’ll get results?

It’s true – there are no guarantees when it comes to Facebook & Instagram ads.

But there are a lot of things that we do behind the scenes to line everything up for success for you. My clients have great success because of this ‘no stone left unturned’ approach to Facebook advertising.

Here are some of the biggest secrets to reducing the risk that your ads will flop & dramatically increase the chances that your campaigns will be a huge success:

Success Booster #1: Knowing your ideal client really, really well

Knowing your ideal client really well helps us with creating a strategy that speaks to them, so we can craft copy and create images that make your ideal client feel like it was created especially for them (which it is!).

Crafting click-worthy copy and creating images that stop your ideal client scrolling their ever-busy newsfeed is the first step to Facebook ads success. It also helps us get laser sharp on your target audience in Facebook, so you get the best ROI and only those on your list who really want to hear (and buy!) from you.

Success Booster #2: Confirm that your funnel works

Facebook ads are not a sales tool, rather an invitation to your ideal client to find out how you can help them & a gentle nudge to those who are familiar with your work. Sales are made because someone knows, likes and trusts you.

Building this trust happens in your funnel and it’s this exact funnel that has the job of converting your audience from subscriber to buyer. You’ve sold before and your audience love what you do, so your funnel is already converting without any help from Facebook Ads, you just need more traffic.

Success Booster #3: Prepare/launch/publish your ads at least 12 weeks before you want results

We don’t jump straight into setting your ads up. Investing time at the beginning to set yourself up for success will save you money down the track when your ads are performing well (instead of just stabbing blindly at the 1.93 billion people who are on Facebook everyday).

Facebook ads are a long term strategy and take care and precision to prepare. The best results happen when you start your list building and nurturing early. All good things take time right, after all it takes 6 hours to build a Toyota and 6 months to build a Rolls Royce. We’re building you the Rolls Royce of Facebook ads.

Success Booster #4: Listen to what the data is telling you

For each new campaign, we’ll take the time to come up with at least 4 different Facebook Ad Designs and then test each one. Facebook actually tells you which ads and ad set in your campaign will get you the best results, for the lowest investment. It’s just a matter of knowing how to read the data.

Luckily for you, it’s my job to interpret this data and tell you in plain English how we can tweak your ads or other campaign pieces so that you get better results with less money.

“Bianca McKenzie is the BEST ads person I have ever used, and I have used 4 different suppliers – Bianca is thorough, super tight with deadlines and totally on top of tweaking to get the best results.”

Kylie Patchett

Hi, I’m Bianca McKenzie

I love working with purpose driven business owners who have a service that is meaningful and makes a difference.

With over two decades of marketing experience, 8 years of being in the Facebook advertising trenches and an Elite Ad Manager Certification in the bag I think I’ve come across just about everything to do with marketing and ads. 

When you work with me you’ll soon realise that I’m a straightforward kind of gal. I’m fiercely loyal, tell it as it is, and will get you results.

Some say I’m so very Dutch* (aka direct) and although I’m an Aussie at heart, I’ll take the comment about being Dutch as a compliment. 

I’m here to help you help more people. I’m here to help you make a difference.

I’m ready to roll up my sleeves and get started.

*I was born in the Netherlands


Is this service for you?

You already have a service that costs $500 or more or is offered on an ongoing basis (i.e. follow up appointments).

Have a proven process to convert leads to clients.

You know EXACTLY who your dream client is (and you’d never dream of listing something as vague as “women between 18 -60”).

Want to work collaboratively on getting results, but are not a micromanager. (you trust that we’re the expert and trust the process. We will communicate with you when things need to be tweaked).

You are ready to invest in your business growth and understand that there is no guarantee with Facebook Ads, but by working together we dramatically increase your chances of success.

Have an allocated marketing budget for your lead generation and are comfortable spending $25 – $100 or more per day.

You’re open to professional feedback and take action on making changes to get better results. If we need to tweak anything to get better results, it’s important that you don’t take feedback personally.

Investing money in Facebook Ads is going to put a strain on your budget and make you worry about your finances.

You expect instant, overnight results. Facebook Ads take time to perfect, even when done by a pro.

You don’t have a process to convert leads into clients

Micromanagers; you need to trust that we are experts at this and what we’re doing is setting you up for long-term success even though we’re not seeing immediate results in the first 72 hrs.

You haven’t launched anything yet. You need to have an offer & know without a doubt who you want to walk through your digital doors. You’ll get even better results with a well performing, proven service or program.

You think Facebook ads will save your business. Facebook ads requires a well formulated strategy and needs to be part of your overall marketing plan. Whilst it can certainly bring many leads through your digital doors, Facebook ads alone will not convert them to sales. That’s what you need to have a process for.

I know it can be scary investing in Facebook ads when there’s no guarantee that they’ll work immediately. You might be thinking, “It’s too hard” or “It’s too scary.”

But that’s a tragic mistake. Here’s why…

Everything about this package is designed to dramatically increase your chances of success.

One of my clients invested in working with me. Together we spent $193 on ads for a $6,000 return. That’s a 3100x return on her investment.

Another client grew her list by 800 within a week of turning on her ads at an average cost per sign up of $0.62.

These are the kind of results that you can’t get on your own.

(If you can, then you definitely shouldn’t hire me.)

I’ve spent over 8 years testing & tweaking what works for Facebook ads, on top of over two decades of marketing knowledge. It cost me a lot of money & I made a tonne of mistakes, but now I’m growing lists and fuelling booked out businesses every day!

Now I get to help you avoid those same mistakes & jump headfirst in ads and get some of the best results you’ve seen with your ads, even if you’ve worked with other Facebook Ad Specialists before.

Apply to work with us

Packages start at $1250/month + GST. Service agreements start with a 3 month minimum. The majority of private clients maintain ongoing year-round agreements.


Will you be our next success story?

You’ve got a great service and you want to help people. You’ve put so much work into it to get it to this point. It’d be a shame to leave your money on table because you don’t have enough leads to keep filling your schedule.

Facebook Ads are the cheapest & easiest way to get more eyeballs on your business… only if you do them right. If you don’t do them right, they’re a flat out waste of money. Let us take your Facebook ads off your hands & give you far, far better results that you could achieve on your own.

Ask yourself this: How would your business change if you could get in front of thousands of new people with minimal extra effort?

How will your life change if you attract leads with zero stress?

What will you do with all the extra revenue your ads bring in?

Hire another team member?

Get tickets for that event?

Upgrade your website?

We’d love to get you the kind of result that you’ve read about on this page.

You decide. The ball is in your court. We’d love to help attract new leads to book out your business.

Apply to work with us

Packages start at $1250/month + GST. Service agreements start with a 3 month minimum. The majority of private clients maintain ongoing year-round agreements.

“I often wrestled with whether or not I wanted to invest money into hiring someone to help me with my FB ads. Now I kick myself for waiting so long. Before Bianca, I had been just trying to keep my head above water and trying anything I could to get a FB ads to work. I over-thought and over-spent without the results to show for it. 

After Bianca, I was able to grow my email list and community by 52% which has led to more engagement and more sales. Trying to do FB ads myself led down so many different paths, but Bianca help me find a clear direction.  

The thing I am most thankful for, though, is Bianca will not let me get in my own way. She tells me exactly what I need to know to make the right decisions.”

Kim Yuhl

Is this service for you?

When can we start?

This depends on your timeline and our availability. The earlier you contact me us regards to your ads, the more likely it is that we will be able to work together. We recommend getting in touch at least 12 weeks before you’d like to see results, but sometimes we do take on last-minute projects.

Is there 1:1 time?

This package does not include any 1:1 time with us apart from a quick call to ensure that we’re a good fit to work together. As soon as we start working together most of our communications will happen via Slack/Asana/email and in your client project zone.

How long will we work together?

Facebook ads are a long-term game, that’s why we recommend that we work together for least 3 months. The best results happen when you start building your leads list and nurturing early. Your potential clients need time to get to know you before they invest in your services. We’ve seen the best results with clients who work with us for at 3 months but generally commit to at least 6 months of list building. If you have specific requirements please get in touch.

Does the investment include my ads budget?

Our Ads Management pricing excludes your Facebook Ads budget. We recommend to have at least $1,000/month set aside for your ads as a minimum, depending on your objectives.

How long does it take to make money back with ads?

Results vary but we encourage clients to work with us for at least 90 days because that allows us to test what works best for your audience, get the ads optimised and analyse your entire process. That’s why we recommend starting with lead generation ads at least 3 months prior to when you expect to see results. Ideally your lead generation strategy is ongoing as some leads may take a number of months to convert.

Are you sure you can run ads for me?

Without reading your application and having a call with you, no. However, after having a call and approving your application then 100%, yes. We only say yes to work with people we know we can help and we’re looking for people with proven products & services that need winning marketing & Facebook ad strategy to get to the next level. 

Apply to work with us

Packages start at $1250/month + GST. Service agreements start with a 3 month minimum. The majority of private clients maintain ongoing year-round agreements.