Attraction before conversion

Would you marry a total stranger?

Probably not. (unless you’re into MAFS)

It works the same in the business world. People need to get to know you first, and to be able to get to know you they need to be able to find you.

Organic social media is great. Cold calling works sometimes. The yellow pages aren’t really used anymore. So how are people going to find you?

There are a few ways people tend to find out about businesses like yours.

Most of the time they learn about you because one of their friends or family has recommended you.

Sometimes they stumble upon your business by going down the Instagram rabbit hole (thanks to Insta’s explore feature).

And thanks to the beautiful community on this gorgeous island, a lot of businesses are found through community groups and digital word of mouth.

But that’s mostly out of your control. You can certainly ask people to share your business, but how will you know they do? How will you know for sure that you’re going to have customers next month?

Facebook & Instagram ads can be fabulous to get discovered by your ideal customers, and not only do you want to be found, you want to be loved, trusted and asked for a date (a hypothetical date).

We’re all about leads, but lead generation can be costly without the right foundation, that’s why we start with client attraction campaigns. Where are you at right now in your business? Could you handle a flood of leads?

Even if you could handle a flood of leads, you might not convert them that easily because they haven’t really had the chance to get to know you.

Client attraction ads are the foundation of attracting people to your business, and then spending time to show them who you are, what you can do for them and eventually get them to spend money.

These ads build your know – like – trust factor and turn fans into ‘hell yes’ clients.

The best thing about this is that you can do this all for a teeny tiny investment of $10 a day (or less).

Want to know how this could work for your business, get in touch with us on a free call.