Social Media | Email marketing | Paid Ads
Hello!
I’m Bianca McKenzie
More than a marketing strategist; I’m a passionate advocate for businesses looking to thrive in the digital landscape. From social media mastery and paid advertising to data-driven insights and website conversion, I want to help you be a digital success story.
With me in your corner
Marketing will be a breeze
If you’re anything like me, you started your business because you want to help people (or offer them something fun).
But unlike me you’re really not into the marketing side of it. In fact, if you knew how much time you needed to spend on marketing just to be noticed, let alone getting sales, you would have thought twice about starting a business.
Without being noticed you’re not helping anyone, which is a loss for you but also for all the people who need what you offer.
I’ve always known that I wanted to be a marketer and ever since watching an interview with the marketing manager of a big football club it has been the path I followed.
From the Netherlands to the UK and then to Australia. International business and marketing was my uni degree of choice and I 100% embraced it.
Since graduating I’ve blogged, email marketed (yup, I just said that) and then Facebook & Instagram ads flirted with me and I was hooked.
Meta ads are my thing but there is so much more I can help you with.
Content marketing and social media allows me to amplify your work so you can help more people.
Official
Bio
Bianca McKenzie is a marketing strategist and Certified Meta Advertising Expert with more than 20 years of experience helping businesses grow — and 11 of those years spent deep in the world of digital marketing.
She’s the founder of The New School of Marketing, home of the Marketing Momentum Membership, where course creators, membership owners and service providers come to build a marketing system that actually works — consistently, sustainably, and without the burnout.
Bianca’s approach is simple: strong foundations first, strategy second, tactics third. After two decades watching clever business owners chase shiny objects and wonder why nothing sticks, she built a business around teaching the unsexy, unglamorous stuff that actually moves the needle. Her clients describe her as thorough, deadline-tight, and relentless about getting results.
When she’s not in strategy mode, you’ll find her on her little farm in Tasmania with her husband, two kids, two dogs, a horse, two ponies, a flock of chickens — and a running negotiation with her husband about how many more animals is too many. She’ll tell you there’s no such number.
Strike up a conversation about skiing, hiking, travel, or Meta ads and come prepared — she’ll still be talking long after you expected her to stop.
